We started our voyage in 2013 as Off The Hook Seafood, a pop-up shop sourcing and selling high-quality seafood in the Upper Midwest. We’ve built our supply chain one boat at time.
At Deep Blue, there are no middlemen to muddy the waters. Our sources are nearly all small boats and family-owned businesses—relationships we’ve built over the years.
Chains buy in bulk and plan their selections months in advance. That doesn’t wash with us. We follow the latest currents in customer tastes and seasonality to reel in the freshest fish for our customers. in most cases, from shore to shop in 3 days or less.